Picture yourself purchasing a can of Coke at the store. The store clerk picks it up to scan it at the register, but it lacks a scan-able barcode. Instead, the clerk moves the can in front of a scanner with image recognition technology. The system recognizes the red and white label as a can of traditional Coke and rings it up for you all while the scanner is checking to make sure the item is indeed genuine.
This isn’t a scene from the latest futuristic Hollywood blockbuster but a rapidly approaching point in technology. Photo recognition is becoming a large scale reality. This technology has a fantastic potential application in replacing the way we traditionally think about barcodes because the entire object becomes scan-able by itself.
As scanner technology continues to evolve, there will be less need and demand for 1D barcodes.
1D Barcodes can only hold a maximum of 85 characters.
In contrast, 2D Barcodes can store over 7,000 characters, allowing you to transmit almost two paragraphs of information. By moving to 2D barcodes, businesses are able to convey much more complex information, like expiration dates and serial numbers, all without the need for any additional scanning.